SYNC: UC Channel & Partner Event

The work you turn down
is somebody else’s
best month of the year.

Strengthen the partner ecosystem itself: connect capabilities, compare problems and find the next opportunity.

For MSPs, integrators, resellers, consultants and specialist providers, plus a limited number of vendors looking for partners. Not for enterprise buyers.

Sound familiar?

What people
told us they wanted.

We asked the community what makes an event worth a day away from work. These are the answers that shaped Layer10:SYNC.

“We want to build our channel, and that means real conversations with partners.”
“Vendors have a place, as long as they come to teach rather than to sell.”
“Give me ways to actually sit down with people, not just walk past a booth.”

SYNC is where partners and vendors meet properly, on terms that suit both.

What you leave with

L10 / 01

Partners who fill your gaps

Businesses with the capabilities you lack, and ones that need yours, for delivery and referral relationships.

L10 / 02

The channel's problems, compared

Profitability, licensing, service delivery, retention and AI, worked through with people who have exactly the same ones.

L10 / 03

Vendors worth partnering with

Four vendors in each pillar say what they solve and the partners they want, in five minutes each. No contact list, no compulsory meetings.

Is this one for you?

Come to a SYNC if…

Your business competes with other partners but shares most of their problems.
There are bids you turn down because one capability is missing.
You want to meet vendors looking for partners without a full-scale channel conference.

Conversations SYNC is built for

The sort of thing partners say

We are strong on Teams Voice but need a contact centre partner for a bid next quarter.
We have built AI voice agents and are looking for integrators to deploy them.
Is anyone else watching reseller margin disappear? What are you doing about it?
We need SIP and SBC expertise on a project we cannot staff ourselves.
How are other MSPs pricing managed services for AI?
Suggest a topic →

Wrong format? Try this one

Layer10:RTP_

Real Talk. Real People.

Want a quieter conversation with partners like you? RTP's partner edition is a dinner round one table.

Explore RTP →

What it is

Built for the channel.
Run by the community.

A day for the partners delivering UC, voice, contact centre, AI and CPaaS: talks the community chose, facilitated exchanges on the problems everyone shares, and a limited number of vendors looking for partners, clearly labelled as such.

Register your interest

100

Partners, at most

20

Vendor places, four per pillar

£100

Partner ticket

7.5

Hours, 11:00am to 6:30pm

Partners

The whole channel

MSPs, integrators, resellers, consultants and specialist providers across all five technologies.

Vendors

A few, and labelled

Vendors looking for partners take part openly, in a segment marked as theirs. They cannot buy the community content.

Format

Talks, exchanges, a challenge

Community-voted talks in the morning, facilitated exchanges and a collaboration challenge in the afternoon, then drinks.

The practical bit

How often: Once a year
When: 11:00am to 6:30pm: content until 4:30pm, then networking drinks
Partners: 80 to 100: MSPs, integrators, resellers, consultants and specialist providers
Vendors: Up to twenty looking for channel relationships, four for each of Voice, CC & CX, Voice AI, UC and CPaaS
Ticket: £100 per partner
Content: Community-voted talks and topics. Vendors cannot buy them
Not for: Enterprise end customers. SYNC is for the channel

Who it is for

The whole channel.
Not the end customer.

L10 / 01

MSPs

Managed service providers

Businesses running communications environments and delivering ongoing services to enterprise customers.

L10 / 02

Integrators

Systems integrators

Specialists implementing UC, voice, CCaaS, AI and CPaaS.

L10 / 03

Resellers

Resellers and channel partners

Businesses selling, deploying and supporting communications products and services.

L10 / 04

Consultants

Independent consultants

Architects, technical specialists and advisers working across several organisations.

L10 / 05

Specialists

Specialist providers

Boutique firms with complementary expertise, looking for delivery partners.

The Capability Exchange

Say what you do.
Say what you need.

Instead of matching buyers to sellers, partners say what they can help with and what they sometimes need. Every part of it is voluntary.

01
Share a profile, if you want toList the capabilities you have and the expertise you sometimes need. Nothing is shared unless you choose to share it.
02
See who fitsFind partners whose strengths fill your gaps, and those who need what you do well.
03
Ask for an introductionOnly when both sides want one. No customer data, leads or opportunities change hands automatically.
04
Meet on the dayPick it up over lunch, in the collaboration challenge or at the drinks.
05
Work together, on your termsDelivery partnerships, referrals or joint bids. Layer10 takes no commission and does not own the relationship.

SYNC / Capability Exchange

Example profile

We can help with

SIP trunking
SBC deployment
Teams Voice

We need expertise in

Voice AI
CCaaS integration
CPaaS development

Members choose whether to share a profile and whether they want introductions. No customer data, leads or opportunities are shared automatically.

Help shape the next SYNC

What should the next
SYNC discuss?

Partners vote for the subjects they want covered, mostly commercial and operational rather than purely technical. The numbers are examples, not live results.

For vendors

Five minutes.
Three questions.

Up to twenty vendors looking for channel partners, four for each pillar, take part in an openly labelled Vendor Innovation Exchange. Each answers three questions: what problem their technology solves, what kind of partner they want, and how partners make money working with them. Partners can also nominate the vendors they want to see next time.

What each vendor gets

Two representative passes
Two five-minute slots at their pillar station in the Vendor Innovation Exchange
A tabletop or small demo station during networking
A listing in the digital vendor directory
Meeting requests from partners who want them

What they do not get

An attendee contact list
Compulsory partner meetings
Guaranteed leads
Any say over the community content

A typical day

11:00am to 6:30pm.
Content until half four.

Talks the community chose in the morning, exchanges and a collaboration challenge in the afternoon, then two hours of drinks.

11:00am30 min: Arrival, coffee and connectionsRegistration, refreshments and informal introductions.
11:30am15 min: Welcome and Channel PulseWhat SYNC is, and the community survey findings on the challenges and opportunities facing partners.
11:45am30 min: Community-voted keynoteA channel-focused talk chosen by members, on an important commercial or technology trend.
12:15pm30 min: Partner perspective: lessons from the fieldGrowing, diversifying or transforming a communications business, from somebody who has done it.
12:45pm60 min: Networking lunchLunch and informal conversation between partners and vendors.
1:45pm40 min: The Partner ExchangeFacilitated discussions on growth, collaboration, managed services and new technology opportunities.
2:25pm40 min: Vendor Innovation ExchangeThe clearly labelled vendor segment, run as five pillar stations side by side. Four vendors at each, five minutes apiece. Partners visit one pillar, then switch to a second.
3:05pm20 min: Coffee and connectionsMeet the partners and vendors who caught your interest.
3:25pm35 min: The SYNC collaboration challengeSmall groups work out how complementary partner capabilities could solve a common customer problem.
4:00pm20 min: Community voice and open floorNominate future topics, raise channel issues and propose collaborations.
4:20pm10 min: Closing reflectionsThe day's key ideas and optional next steps.
4:30pm2 hr: Networking drinks and connectionsFood, drinks and optional introductions between partners and vendors.
6:30pm: Carriages

Our side of it

What will not
happen to you.

Letting vendors in does not have to cost SYNC its independence. These rules keep the community content and the commercial part apart.

Read the participation principles →

House rules

Members choose the content. Community talks and topics are nominated and voted for. Vendors cannot buy them.
The commercial part is labelled. The Vendor Innovation Exchange is marked as the vendors' segment, so it is never confused with community content.
Five minutes, three questions. Vendors say what they solve, who they want to partner with and how partners make money. No generic corporate decks.
No contact lists. Vendors never receive attendee details. Meetings happen only when a partner asks for one.
The exchange is voluntary. Share a capability profile only if you want to. No customer data, leads or opportunities change hands automatically.
Layer10 is not a broker. No commission and no ownership of the relationships formed. What follows is between the two firms.

Layer10:SYNC_

Better together.
Stronger connected.

Share Your Network & Connect.

Tell us what your business does well and what you would rather partner on. If you are a vendor looking for channel partners, ask us about the vendor places.

Put SYNC forward Compare the formats

Register your interest and we will tell you when the next SYNC is confirmed.

Partner ticket

£100per person

Your ticket includes

The full day of talks and exchanges
Networking lunch
Networking drinks until 6:30pm

Vendor places are separate: twenty in all, four for each pillar.

SYNC, RTP or ICE?

Three ways in.
One of them for the channel.

SYNC is where partners find ways to work together. RTP is where they talk openly with peers over dinner. ICE is where every side of the industry works on one big question.

	SYNC	RTP	ICE
Purpose	Partner collaboration and growth	Relaxed peer conversation	Cross-industry intelligence
Who	80 to 100 partners and up to 20 vendors	Up to 20 peers, enterprise or partner	Up to 150 from every side
Vendors	In a labelled commercial segment	Not at the table	Contributors under the same rules
Format	Talks, exchanges and a challenge	Dinner round one table	One big question, broken down
Outcome	Partnerships	Peers and shared experience	Industry insight
Ticket	£100	£60	£40

Before you register

Questions people
actually ask.

If something is not answered here, ask us before you register.

Is SYNC a vendor channel event?

No. It is partner-first. Vendors are limited to twenty, four for each pillar, they appear in a segment labelled as theirs, and they cannot buy the community content.

Can enterprise customers come?

No. SYNC is for the channel: the businesses delivering communications technology to customers, not the customers themselves.

Will vendors get my details?

No. There is no attendee contact list. A vendor only meets you if you ask to meet them.

I am a vendor. How do I take part?

Ask us about the vendor places. SYNC runs once a year with twenty places, four for each pillar. Partners can nominate the vendors they want to see, and every place comes with the same limits.

Do I have to join the Capability Exchange?

No. It is voluntary. You choose whether to share a profile and whether you want introductions, and Layer10 takes no commission on anything that follows.

How is it different from RTP's partner edition?

RTP is a relaxed dinner for up to twenty partners round one table. SYNC is a full day for the wider channel, built around finding ways to work together.

Elsewhere in the series

Enterprise edition

Layer10:SDP_

Share. Discuss. Progress.

A half-day roundtable for enterprise technology users. Four facilitated workshops of fifteen people, on topics the community submits beforehand.

Explore SDP →

Informal roundtables

Layer10:RTP_

Real Talk. Real People.

Relaxed roundtable conversations for people working in UC, contact centre and AI. A private table at a venue with something to do, a set menu and up to twenty people who do the same job, in London and Liverpool, with separate groups for enterprise teams and partners.

Explore RTP →

Community-led talks

Layer10:SIP_

Share Ideas & Perspectives.

A community-led afternoon of short talks, live demos and honest lessons across UC, voice, contact centre, AI and CPaaS. Up to a hundred people, subjects chosen by members, and drinks to finish.

A free evening meetup for people working across UC, voice, contact centre, AI and CPaaS. Two short talks the community voted for, then drinks and conversation until nine.

Explore MOS →

Annual cross-industry exchange

Layer10:ICE_

Industry Connections Exchange.

Once a year, every March, before budgets and roadmaps are set. One big industry question, broken into solvable parts by enterprise practitioners, partners, vendors and independent specialists, then written up as a report.

Explore ICE →

UC channel and partner event LAYER10: SYNC_ Share Your Network & Connect.

The work you turn downis somebody else’sbest month of the year.

What peopletold us they wanted.